THE INFLUENCE OF PRODUCT PRICE PERCEPTION, PRODUCT DESIGN PERCEPTION, SALES PROMOTION PERCEPTION AND REPURCHASE INTEREST HABITS ON PURCHASE DECISIONS AT UMI PUTRA TEGAL STORES

Abstract

The objectives of this research are 1) To find out whether product price perceptions influence purchasing decisions at the Umi Putra Tegal Store. 2) to find out whether Sales Promotion Perceptions influence purchasing decisions at the Umi Tegal Store. 3) To find out whether product design perceptions influence purchasing decisions at the Umi Putra Tegal Store. 4) To find out whether repurchase interest habits influence purchasing decisions at the Umi Putra Tegal Store. 5) To find out whether there is a simultaneous influence of Product Price Perception, Sales Promotion Perception, Product Design Perception, and Repurchase Interest Habits on purchasing decisions at the Umi Putra Tegal Store The research method used in this research is this research. This type of research is associative research with a quantitative approach. The data collection method used in this research is by using a questionnaire. The analytical methods used are the consecutive interval method, classical assumption test, linear multiple regression analysis, and coefficient of determination analysis. The results of this research are 1) There is a positive and significant influence of product price perception on purchasing decisions at the Umi Putra Tegal Store. 2) There is a positive and significant influence on Product Design Perceptions on Purchasing Decisions at the Umi Putra Tegal Store. 3) There is a  positive and significant influence of Sales Promotion Perceptions on Purchasing Decisions at the Umi Putra Tegal Store. 4) There is a positive and significant
influence between Repurchase Interest Habits and Purchasing Decisions at the Umi Putra Tegal Store. 5) There is a significant influence between Product Price Perception, Product Design Perception, Sales Promotion Perception, Repurchase Interest Habits simultaneously with Purchase Decisions at the Umi Putra Store Tegal.