THE INFLUENCE OF BRAND IMAGE, LIFESTYLE, PRODUCT QUALITY PERCEPTION AND COMPANY LOCATION PERCEPTION ON CONSUMER PURCHASE DECISIONS AT VAPESTORE BREBESHOP BOJONG
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Abstract
The purpose of this research is to find out 1) The Influence of Brand Image on Consumer Purchase Decisions at Vapestore Brebeshop Bojong. 2) The Influence of Lifestyle on Consumer Purchase Decisions at Vapestore Brebeshop Bojong. 3) The Effect of Product Quality Perception on Consumer Purchase Decisions at Vapestore Brebeshop Bojong. 4) The Influence of Company Location Perception on Consumer Purchase Decisions at Vapestore Brebeshop Bojong The Influence of Brand Image, Lifestyle, Product Quality Perception and Company Location Perception Simultaneously on Consumer Purchase Decisions at
Vapestore Brebeshop Bojong This study uses a quantitative approach. The types of data and data sources used in this study are primary data and secondary data. The population in this study is 3224 consumers. The determination of the sample of this study was carried out by the type of Probability Sampling. The analysis methods used are the susceptive interval method, multiple linear regression analysis, classical assumption test, and determination coefficient.
Based on the results of this study, 1) From the partial testing of Brand Image to Consumer Purchase Decisions, a sig value = 0.005 < 0.05 was obtained. 2) Lifestyle towards Consumer Purchase Decisions obtained a sig value = 0.035 < 0.05. 3) Product Quality Perception of Consumer Purchase Decisions obtained a sig value = 0.000 < 0.05. 4) The Company's Location Perception of Consumer Purchase Decisions obtained a sig value = 0.000 < 0.05. The conclusions of this study are 1) Brand Image has a positive and significant influence on consumer purchase decisions at Vapestore Brebeshop Bojong. 2) Lifestyle has a positive and significant effect on consumer purchase decisions at Vapestore Brebeshop Bojong. 3) Product Quality Perception has a positive and significant effect on Consumer Purchase Decisions at Vapestore Brebeshop Bojong. 4) The Company's Location Perception has a positive and significant effect on Consumer Purchase Decisions at the Brebeshop Bojong Vapestore.