THE INFLUENE OF INCENTIVES, WORK WELVARE, AND WORK ENVIRONMENT ON EMPLOYEE JOB SATISFACTION IN THE SALES DIVISION OF ASTRA HONDA MOTOR BREBES

Abstract

This study investigates the influence of incentives, work welfare, and work environment on employee job satisfaction in the sales division of Astra Honda Motor Brebes. The research adopts a quantitative approach using primary data collected through structured questionnaires distributed to 32 employees. A purposive sampling technique was employed to ensure that participants were directly involved in the sales function. Data analysis was conducted using multiple linear regression with the aid of SPSS version 22. The findings reveal that incentives, work welfare, and work environment each have a positive and significant effect on employee job satisfaction. Among these factors, the work environment was found to have the strongest influence, indicating the critical role of supportive leadership, interpersonal relationships, and conducive physical conditions in shaping job satisfaction. The results also highlight that financial rewards and comprehensive welfare provisions contribute to enhancing employee motivation, organizational commitment, and overall satisfaction. The implications of this study suggest that organizations, particularly in the automotive sales sector, should implement holistic human resource strategies that prioritize both financial and non-financial aspects of employee well-being. This research contributes to the existing body of knowledge by integrating multiple variables into one model and providing empirical evidence from the underexplored Indonesian automotive sales context. Future research is recommended to examine additional moderating variables such as organizational culture or leadership style to further enrich understanding of job satisfaction dynamics.