THE POWER OF STORIES: HUMANITIES AS A CATALYST FOR SOCIAL CHANGE

Abstract

This paper investigates the transformative power of storytelling within the humanities as a catalyst for social change, utilizing a qualitative approach grounded in narrative theory and cultural studies. Through textual analysis, case studies, and semiotic interpretation, it examines how narratives in
literature, history, and cultural discourse challenge societal norms, amplify marginalized voices, and inspire collective action. Drawing on Walter Fisher’s narrative paradigm, which emphasizes the innate human tendency to process the world through stories, and Paul Ricoeur’s hermeneutics of narrative, which explores how stories shape meaning and identity, the study highlights the mechanisms through which storytelling fosters empathy and mobilizes social movements. Findings reveal that while storytelling is a powerful tool for advocacy and resistance, its effectiveness depends on factors such as audience engagement, narrative framing, and the platform used for dissemination. The study also identifies challenges, including the risk of co-optation by dominant
power structures, the oversimplification of complex issues, and the potential for misinformation in digital spaces. By addressing these dynamics, the research underscores the need for strategic and ethical storytelling practices in education, policymaking, and advocacy. Ultimately, the study demonstrates that storytelling, when thoughtfully constructed and responsibly shared, remains a crucial force in shaping public discourse, fostering social cohesion, and driving lasting transformation.