SUSTAINABLE DEVELOPMENT OF THE PENTAHELIX – BASED GUCI TOURISM VILLAGE (CASE STUDY ON THE SERWITI TOURISM DESTINATION BUMDESA BERKAH TIRTO GUCI)

Abstract

Curug Serwiti Tourism of BUMDesa Berkah Tirta Guci, Tegal Regency, is one of the tourist attractions in Guci Village that adopts a community-based tourism concept. This research uses a descriptive qualitative field research approach, and data is collected through observation, documentation, and interviews. The objectives of this research are to understand the role of the community in tourism management, to understand the pentahelix collaboration model in tourism
that synergizes various stakeholders to build tourism sustainability post-Covid-19 pandemic, and to explain the economic impact of tourism on the Guci Village community. The results of this research are expected to demonstrate that the community has an important role in tourism sustainability, and the community's ability to manage taxes, as well as tourism sustainability itself. BUMDesa Berkah Tirta Guci, Tegal Regency, uses the pentahelix model for the development of Curug Serwiti Tourism Destination. This model involves the community as the main actors in tourism management, the government, businesses and private companies, academics, and the media. BUMDesa Berkah Tirta Guci, Tegal Regency, believes that the Curug Serwiti tourist destination will remain viable in the future if all parties participate.