Proceeding International Conference on Social Science, Humanities, Education and Society Development (ICONS)

LABORATORY BASED INQUIRY LEARNING APPROACH INTEGRATED WITH LOCAL WISDOM: SYSTEMATIC LITERATURE REVIEW

Tri Ariani, Maison Maison, Sri Purwaningsih, Bambang Hariyadi

This article is a systematic literature review that aims to analyze the application of laboratory based Inquiry Based Learning (IBL) integrated with local wisdom in science learning, especially in physics subjects. This approach was chosen to improve students' critical thinking skills and science processes, through experiments that are relevant to the local cultural context. In this review, the Systematic Literature Review (SLR) method was used based on PRISMA guidelines. A literature search was conducted in major academic databases with keywords related to IBL, laboratory, and local wisdom, focusing on English and Indonesian articles published between 2014 and 2024. From the initial 450 articles, the screening process resulted in 35 articles that were analyzed in depth. The results showed that this approach can improve students' critical thinking skills by linking scientific concepts with local cultural contexts that students are familiar with. The integration of local wisdom in laboratory learning also helps develop science process skills, such as observation, experimentation, and data analysis, in situations that are more real and relevant to students. The findings suggest that science curricula should utilize the potential of local wisdom to create more contextualized learning and strengthen the link between theory and practice. This research provides insights for the development of more inclusive learning models based on local values to improve the effectiveness of science learning. In conclusion, laboratory-based IBL with local wisdom integration offers an effective and contextualized strategy in 21st century science learning that is adaptive and culturally relevant.

LEGAL CERTAINTY OF THE KAPOLRI CIRCULAR LETTER NUMBER SE/7/VII/2018 CONCERNING TERMINATION OF INVESTIGATIONS IN INDONESIAN CRIMINAL PROCEDURES

Mochamad Ali Asgar

The Chief of Police on July 27, 2018, issued a Circular Letter from the Chief of Police Number: SE/7/VI/2018 concerning Termination of Investigation. This research contains problems, namely: (1) what is the legal position of the Circular Letter of the Chief of Police Number SE/7/VII/2018 concerning the termination of investigations in Indonesia; and (2) what is the legal certainty of the concerning National Police Chief's Circular Letter Number SE/7/VII/2018 concerning the termination of investigations in Indonesian criminal procedural law. The author uses normative legal research methods, with statutory, conceptual and case approaches, which are then analyzed qualitatively. This research also concluded, namely: first, the National Police Chief's Circular Letter Number: SE/7/VI/2018 concerning Termination of Investigations has no legal standing in the hierarchy of statutory regulations. And secondly, the National Police Chief's Circular Letter Number: SE/7/VI/2018 concerning Termination of Investigation does not provide a guarantee of legal certainty.

ADVANCING AI TRANSLATION RESEARCH: TRENDS IN TOP-TIER INTERNATIONAL APPLIED LINGUISTICS JOURNALS

The complexities surrounding AI translation in applied linguistics represent a critical challenge in the advancement of language technologies in the 21st century. This research applied content analysis to several articles published in top-tier international applied linguistics journals from 2015 to 2024, focusing on AI translation as the central theme. The study reveals a substantial growth in publications on this subject, particularly over the last four years. Research and development (R&D) has been identified as the central theme, with translation methodologies and assessment frameworks serving as the primary areas of inquiry. The studies exhibit a wide thematic scope, with Artificial Intelligence (AI) and machine learning emerging as the most frequently employed technologies. Among the methodologies, machine translation (MT) and natural language processing (NLP) were the most prominent, while coding sheets and narrative analysis were the preferred instruments for data collection and evaluation. Drawing on these findings, several recommendations are proposed
to improve the effectiveness of AI translation. Future research should prioritize the development of comprehensive evaluation frameworks that combine quantitative and qualitative methodologies, emphasizing both linguistic precision and the cultural and contextual nuances of language. Additionally, enhancing the quality and diversity of datasets is essential to achieving broader and more inclusive linguistic representation.

SPIRITUAL INTELLIGENCE THROUGH DUHA AND OBLIGATORY PRAYERS IN FOURTH-GRADE STUDENTS

Ratih Parwati, Honest Ummi Kaltsum, Muhammad Khoirurrosyid

This study aims to (1) describe spiritual intelligence through congregational Duha and obligatory prayers among fourth-grade students at SDIT Muhammadiyah Al-Kautsar, (2) identify obstacles to spiritual intelligence development through these prayer activities, and (3) propose solutions to overcome these obstacles. The research employs a qualitative phenomenological approach, using observation, interviews, and documentation as data collection methods. Data validity is ensured through source and technique triangulation, while data analysis is conducted interactively through data reduction, display, and conclusion drawing. The findings reveal that (1) fourth-grade students exhibit spiritual intelligence characterized by (a) sociability and active engagement, (b) high selfawareness, (c) problem-solving abilities, (d) a life quality rooted in positive values, (e) an aversion to harming others, and (f) frequent inquisitive questioning to teachers and parents. (2) Barriers to spiritual intelligence include (a) a lack of parental reinforcement at home despite teacher guidance at school and (b) some students not reciting prayers and hadith before performing Duha and obligatory prayers. (3) Solutions to these barriers include (a) organizing parent-teacher meetings to ensure parental involvement in reinforcing religious practices and (b) teachers encouraging students by participating in the recitation of prayers and hadith together with them.

THE ROLE OF EDUTOURISM IN FORMING STUDENTS' ENVIRONMENTAL LITERACY THROUGH EXPERIENTIAL LEARNING: A SYSTEMATIC LITERATURE REVIEW

Merti Triyanti, Asrial Asrial, Bambang Hariyadi, Upik Yelianti

The ability of each person to comprehend and analyze environmental circumstances is known as environmental literacy. Based on the outcomes of this comprehension and interpretation, each person can choose the best course of action to preserve, repair, and enhance environmental conditions. This research attempts to ascertain the rise in environmental literacy of students in schools through experiential learning. This article has urgency because the lack of pupils' environmental literacy can hinder students' understanding of the problems that occur around them and decision making on these problems. The method used is a literature study of several articles related to the use of experiential learning on students' environmental literacy published in recent
years. Article searches using Publish or perish and 20 articles were selected. The analysis's findings and discussion show that the average environmental literacy of students who participate in experiential learning has increased. The results of this study are expected to provide an important contribution in understanding ways to raise the environmental literacy of students by experiential learning and help solve problems in the environment.

A THEMATIC REVIEW: ETHNOCHEMISTRY IN SECONDARY SCHOOLS

Chemistry learning is very close to students' daily lives. It is important to involve local wisdom in chemistry learning so that learning is more relevant to students' daily lives (contextual-based learning). The purpose of this study is to offer new insights and practical recommendations to advance the teaching and learning of ethnochemistry in secondary schools. There were 29 articles analyzed thematically in terms of objectives, methods, samples, data collection tools, research results and recommendations. The results showed that ethnochemistry-based learning has a positive impact both in terms of the learning process and contributes as a learning resource so it is important to continue to conduct more in-depth studies related to the application of local wisdom in learning both in terms of qualitative and quantitative research. Further research considers training that can be given to secondary school chemistry teachers on how to integrate cultural knowledge and practices into chemistry teaching and learning.

THE INFLUENCE OF BRAND IMAGE AND MARKETING MIX ON REPURCHASE INTENTION TOWARDS SINLOY COFFEE IN YUNNAN

Zhi WANG, Pharatt Run

This research examines the influence of brand image and marketing mix on repurchase intention towards Sinloy Coffee in Yunnan. The researcher employed
a questionnaire as the primary research tool and collected data from 400 customers who bought Sinloy coffee. Descriptive statistics, including Frequency,
Percentage, Mean, and Standard Deviation, were used to analyze the data, along with inferential statistics such as Independent Samples t-test, One-way ANOVA, LSD, and Multiple Linear Regression at a statistical significance level of 0.05. The results indicated that most respondents were male, over 60, and had a bachelor's degree. Income is concentrated between ¥3,000 and ¥6,000. The first hypothesis testing showed that Demographic factors (Gender, Age, Educational Level, Income) significantly influence repurchase intention. The second hypothesis testing revealed that brand image, including product, corporate, and user images, significantly influences repurchase intention. The third hypothesis testing revealed that the marketing mix, including product, price, place, promotion, people, and physical evidence, significantly influences repurchase intention.

AI-POWERED ADAPTIVE LEARNING SYSTEMS FOR ENHANCING CYBERSECURITY EDUCATION IN UNDERGRADUATE INFORMATICS PROGRAMS

Gunawan Gunawan, Fathiah Isralestina, Azizah Permatafanti

Cybersecurity education is a critical component of undergraduate informatics programs, requiring innovative teaching approaches to address diverse student needs and evolving technological challenges. This study explores the application of AI-powered adaptive learning systems to enhance cybersecurity education by providing personalized learning experiences. The research leverages adaptive algorithms to tailor course content, assessments, and feedback based on individual student progress and learning styles. By integrating Artificial Intelligence, the proposed system dynamically adjusts to student competencies, offering real-time support and resources to bridge knowledge gaps. Initial findings demonstrate that adaptive learning systems significantly improve student engagement, comprehension, and performance in cybersecurity courses. Furthermore, the study highlights the potential of AI to optimize curriculum delivery and foster critical skills necessary for addressing modern cybersecurity threats. This research provides valuable insights for educators and institutions aiming to implement adaptive learning systems in informatics programs, setting a foundation for future developments in technology-enhanced education.

AI AND VR SYNERGY: A NEW FRONTIER IN ADAPTIVE PHYSICS EDUCATION FOR HIGH SCHOOL STUDENTS

Haris Fadillah, Mayang Melansari, Ilham Gema Ramadhan

Integrating Artificial Intelligence (AI) and Virtual Reality (VR) has unlocked new possibilities in adaptive learning, particularly in high school physics education. This study explores the synergy between AI and VR in developing personalized learning experiences for Grade 10 students, focusing on enhancing conceptual understanding and engagement in physics. By leveraging AI algorithms, the adaptive system analyzes individual student performance, learning preferences, and progress to generate tailored learning pathways. Simultaneously, VR provides an immersive and interactive environment where abstract physics concepts like force, motion, and energy can be visualized and experienced in a real-world context. The research implements a prototype AI-VR learning platform and evaluates its effectiveness through a mixed-methods approach involving pre-and post-tests, student surveys, and focus group discussions. Results indicate significant improvements in students' comprehension and retention of complex physics concepts and increased engagement and motivation. Additionally, the study highlights the potential of AI and VR to address diverse learning needs, including those of students with varying proficiency levels. This research demonstrates the transformative potential of integrating AI-driven adaptive systems with VR to create a more inclusive and practical educational experience. Future research is encouraged to explore broader applications across other disciplines and age groups.

ENHANCING STUDENT PROFICIENCY IN DATABASE SYSTEMS THROUGH AIBASED ADAPTIVE LEARNING FRAMEWORKS

Nur Tulus Ujianto, Helmi Roichatul Jannah, Khoirun Nisa

This study explores the enhancement of student proficiency in database systems through an AIbased adaptive learning framework. The purpose of this research is to address the challenges faced in traditional database education, where one-size-fits-all methods often fail to cater to diverse student needs. By leveraging AI, the study aims to create a personalized learning experience that adapts to individual progress and performance. To achieve this, an AI-powered adaptive learning system was designed, incorporating real-time performance assessments and dynamic content adjustment. The experimental setup involved two groups: a control group using traditional methods and an experimental group using the AI-based system. The results demonstrated that the experimental group achieved a 30% improvement in test scores, compared to a 15% improvement in the control group. Additionally, the experimental group showed higher engagement, spending more time on the learning platform. This study’s novelty lies in applying adaptive learning specifically to database systems education, an area that has received limited focus in previous research. The findings highlight the effectiveness of AI in improving student outcomes and engagement in this specialized domain. Future research could explore the long-term effects of adaptive learning in database education and the integration of more advanced AI techniques to further personalize learning paths.

IMPLEMENTING INFLUENCER ENDORSEMENT STRATEGIES IN SOCIAL MEDIA MARKETING: A HUMAN-CENTRIC AND CULTURAL PERSPECTIVE

The rapid advancement of digitalization has significantly influenced consumer behavior, urging businesses to continuously innovate and create more effective marketing strategies. One of the strategies that has gained popularity is influencer endorsement, which not only focuses on product marketing but also explores the potential of cultural and humanistic values through social media. This research aimed to explore how influencer endorsement, within the context of digital marketing, integrated elements of arts and humanities, and the role of social media in building emotional connections between brands and consumers. By taking case studies of the Spotless brand and the Kenku culinary brand, this study analyzed the implementation of influencer endorsement
strategies that not only prioritized commercial gain but also enhanced cultural and emotional aspects through the content created. The study used a qualitative descriptive method with data collection techniques including interviews as primary data sources and literature review as secondary data sources. The results of the research indicated that influencer endorsement had not only a significant impact on sales but also enriched consumer experiences through more human-centered content and a stronger cultural connection, fostering a deeper bond between consumers and the brands.

THE INFLUENCE OF LEADERSHIP BEHAVIOR ASSESSMENTS AND SERVANT-ORIENTED LEADERSHIP ON EMPLOYEE ENGAGEMENT

Siyu Cheng, Surachai Traiwannakij

Employee engagement is vital for organizational success, driving productivity, innovation, and resilience. Despite efforts to enhance engagement, challenges persist, particularly in adapting to remote and diverse workforces. This research evaluates the influence of leadership behavior assessments and servant-oriented leadership on employee engagement within Chinese organizations. The study also uses a quantitative research design based on questionnaires to explore how demographic factors impact engagement levels. Findings reveal that differences in occupation and Types of Job generate differences in Employee Engagement, emphasizing the need for tailored engagement strategies. Additionally, Leadership Behavior Assessments and Servantoriented Leadership demonstrate significant positive impacts on Employee Engagement, underscoring the critical role of effective leadership in driving engagement and enhancing organizational performance. Integrating servant leadership principles into leadership development programs can foster a collaborative and productive work environment, ultimately contributing to organizational success.

THE POWER OF STORIES: HUMANITIES AS A CATALYST FOR SOCIAL CHANGE

Rela Sabtiana

This paper investigates the transformative power of storytelling within the humanities as a catalyst for social change, utilizing a qualitative approach grounded in narrative theory and cultural studies. Through textual analysis, case studies, and semiotic interpretation, it examines how narratives in
literature, history, and cultural discourse challenge societal norms, amplify marginalized voices, and inspire collective action. Drawing on Walter Fisher’s narrative paradigm, which emphasizes the innate human tendency to process the world through stories, and Paul Ricoeur’s hermeneutics of narrative, which explores how stories shape meaning and identity, the study highlights the mechanisms through which storytelling fosters empathy and mobilizes social movements. Findings reveal that while storytelling is a powerful tool for advocacy and resistance, its effectiveness depends on factors such as audience engagement, narrative framing, and the platform used for dissemination. The study also identifies challenges, including the risk of co-optation by dominant
power structures, the oversimplification of complex issues, and the potential for misinformation in digital spaces. By addressing these dynamics, the research underscores the need for strategic and ethical storytelling practices in education, policymaking, and advocacy. Ultimately, the study demonstrates that storytelling, when thoughtfully constructed and responsibly shared, remains a crucial force in shaping public discourse, fostering social cohesion, and driving lasting transformation.

THE INFLUENCE OF SELF-REGULATED LEARNING, SELFEFFICACY, AND GRIT ON LEARNING PERFORMANCE AT HONGHE VOCATIONAL AND TECHNICAL COLLEGE, YUNNAN PROVINCE

Man Li, Surachai Traiwannakij

In 1972, UNESCO's report "Learning to Be: The World of Education Today and Tomorrow" emphasized the importance of students becoming the focus of school education, capable of self-education and selflearning to adapt to a rapidly changing world. By the 1980s, learning performance gained attention in
educational psychology and American education, highlighting learners' strategic and goal-oriented approaches. China's curriculum reform reflects this trend, with the 2014 "Curriculum Standards for approaches Twelve-Year Basic Education," implemented in 2019, emphasizing student-centered personalized
education to promote innovation and lifelong learning. This study aims to explore the impact of Selfregulated Learning, Self-efficacy, and GRIT on Learning Performance using a research framework based on a literature review and a questionnaire survey to collect and analyze data. Through various statistical analyses, this study concludes that differences in Gender, Major, Age, and Grade Level generate differences in Students' Learning Performance. Specifically, female students exhibit significantly higher Learning Performance compared to male students. Students majoring in Preschool Education have the lowest, and those in Firefighting have the highest Learning Performance. Learning performance increases significantly with age, particularly in 17-year-old students, who perform better than 15-year-old- and 16-year-olds. First-year university students have significantly lower Learning Performance than second-year and third-year students. The Multiple Linear Regression Analysis indicates that these three factors, namely, Self-regulated Learning, Self-efficacy, and GRIT,
significantly impact Learning Performance.

THE STUDY OF POSITIVE WORK ENVIRONMENT TOWARDS WORK FATIGUE OF VOCATIONAL SCHOOL TEACHERS

Na Zhang, Surachai Traiwannakij

A survey by the King Car Education Foundation (2019) revealed that only 20% of teachers felt prepared for these reforms, highlighting the unpreparedness and pressure felt by the majority. Teachers face challenges, including time-consuming assessments, interdisciplinary collaboration, and parent-teacher
communication difficulties. The COVID-19 pandemic further impacted the educational landscape, necessitating remote teaching and integrating innovative technology to maintain student engagement. This study focuses on training college teachers as the research subjects. Based on this study's research motivation, background, and objectives, we aim to explore the influence of Emotional Labor, Selfreliance, and Social Support on Work Fatigue among vocational college teachers. Relying on advanced statistical procedures, the data analysis of this study is divided into two categories: descriptive statistics and inferential statistics. The results obtained from the study indicate that differences in Gender, Marital Status, Age, Teaching Experiences, and Current Position generate no differences in Work Fatigue. Only differences in Main Teaching generate differences in Work Fatigue. Regarding Multiple Linear Regression Analysis, it is evident that Emotional Labor, Self-resilience, and Social Support significantly influence Work Fatigue. It is recommended that educational institutions and organizations focus on developing emotional labor skills, consider specific self-resilience orientations, and carefully manage different aspects of social support to mitigate Work Fatigue effectively.

NAVIGATING TRANSITIONS: THE ACADEMIC AND SOCIAL ADAPTATION OF WEST PAPUAN STUDENTS IN THE ADEM PROGRAM

Muhamad Taufik Hidayat, Wahyu Widiyatmoko, Harun Joko Prayitno

This study explores the lived experiences of West Papuan students transitioning to high schools in Central Java through the Afirmasi Pendidikan Menengah (ADEM) program. Using a qualitative phenomenological approach, data were collected from 12 students through in-depth interviews conducted in December 2018. Thematic analysis was employed to identify key challenges and adaptations in academic, social, and cultural dimensions. Findings indicate that while students experience significant academic improvement, structured learning, and personal development, they also face notable challenges in cultural adaptation, financial constraints, and social integration. Intellectual growth and life skills development were evident, with students reporting increased
academic discipline, independence, and social adaptability. Many participated in academic competitions and extracurricular activities, enhancing both their academic and non-academic achievements. Despite the structured educational system and financial aid provided, adaptation barriers such as language differences, food preferences, and homesickness persisted. Comparison with previous studies highlights similar struggles among Papuan students in other regions, reinforcing the need for additional support mechanisms, financial stability, and cultural mentoring to ease their transition. This study underscores the importance of fostering an inclusive educational environment that supports both academic success and socio-cultural integration for ADEM students,
ensuring long-term positive outcomes in their educational journey.

IMPLEMENTING DIGITAL MARKETING FOR MSMES IN DUREN KALIBATA: A LINGUISTIC PERSPECTIVE ON GLOBAL BUSINESS CHALLENGES

The rapid expansion of the internet created new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to market their products, shifting from traditional marketing methods to digital strategies. This research aimed to examine the impact of digital marketing on sales and the linguistic challenges MSMEs faced in adapting to the digital era amid global business dynamics. A qualitative research approach, including in-depth interviews, was employed to explore how MSMEs utilized digital marketing strategies, particularly focusing on language and communication techniques across social media platforms. The study analyzed how language use in digital marketing impacted consumer engagement and brand awareness, while also identifying linguistic barriers that hindered effective communication. The findings revealed that MSMEs that adopted digital marketing strategies experienced increased sales and stronger customer engagement. However, challenges such as unclear messaging, language barriers, and the need for tailored content to diverse audiences were prevalent. The research concluded that while digital marketing played a critical role in addressing global business challenges by improving MSME performance, linguistic strategies were vital for overcoming communication obstacles. Effective language use in digital content significantly enhanced the effectiveness of marketing campaigns, ensuring that MSMEs could better connect with their target audience and overcome barriers in the digital landscape.

VISUAL ELEMENTS ONLINE GAMBLING ADVERTISING; CASE STUDY MAXWIN

Nurhablisyah Nurhablisyah, Suratani Bangko, Sulistio Sulistio

Indonesia is claimed as an emergency for online gambling in 2024. The finding from the Ministry of Politics and Security shows more than 9000 Trillion suspicious transactions held online. The gamblers come from adults, teenagers, and children. Online gambling is considered as easy to access in Indonesia. Users can sign up through the sites. Even though the Indonesia government fights to gambling, in reality, gambling advertising pops up on any platform, social media, and marketplace. This research aims to analyze the visual elements in online gambling advertising and take a case study of MAXWIN advertising. The research method is using a qualitative approach. Data analysis uses Rossiter ad Percy, advertising visual creativity which contains of Visual content and verbal content. Data were collected by observation, literature and interviews with Psychologists and criminologists. These advertisements often appear on various platforms, such as; drama-watching sites, marketplaces, social media, and so on. There are several special visual characteristics that
online gambling advertisements of MAXWIN, have serif font, using bright colors, such as gold, yellow and bright green. For the verbal content, the text shows confirm winning to the audience. Illustrations that often appear are illustrations of dragons, mythological gods, and the game of mahjong. Other illustrations that appear in the advertisement are the bright lines on the back of the advertisement, hexagonal patterns, leaf frames, and dots. The layout of advertising generally uses two columns with the headline text in the middle, using capital serif letters. This advertising often appears when someone wants to access a platform and clicks on the main page. Then, the link opens automatically. This article is expected to be one of the efforts in media literacy. If the public can
identify online gambling advertisements, it is hoped that they can avoid them and prevent their family and closest people from engaging in online gambling.

SUSTAINABLE DEVELOPMENT OF THE PENTAHELIX – BASED GUCI TOURISM VILLAGE (CASE STUDY ON THE SERWITI TOURISM DESTINATION BUMDESA BERKAH TIRTO GUCI)

Mohammad Alfian, Rozi Fery Setiyaningsih

Curug Serwiti Tourism of BUMDesa Berkah Tirta Guci, Tegal Regency, is one of the tourist attractions in Guci Village that adopts a community-based tourism concept. This research uses a descriptive qualitative field research approach, and data is collected through observation, documentation, and interviews. The objectives of this research are to understand the role of the community in tourism management, to understand the pentahelix collaboration model in tourism
that synergizes various stakeholders to build tourism sustainability post-Covid-19 pandemic, and to explain the economic impact of tourism on the Guci Village community. The results of this research are expected to demonstrate that the community has an important role in tourism sustainability, and the community's ability to manage taxes, as well as tourism sustainability itself. BUMDesa Berkah Tirta Guci, Tegal Regency, uses the pentahelix model for the development of Curug Serwiti Tourism Destination. This model involves the community as the main actors in tourism management, the government, businesses and private companies, academics, and the media. BUMDesa Berkah Tirta Guci, Tegal Regency, believes that the Curug Serwiti tourist destination will remain viable in the future if all parties participate.

THE EFFECT OF FINANCIAL STABILITY, EXTERNAL PRESSURE, FINANCIAL TARGETS AND INEFFECTIVE OF MONITORING ON FINANCIAL STATEMENT FRAUD OF MANUFACTURING COMPANIES IN THE FOOD AND BEVERAGE SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE IN 2019-2023

Vanessa Puja Setiawan, Dewi Indriasih, Fahmi Firmansyah

The Impact of Finansial Stability, Outside Pressures, Finansial Goals, with Poor Monitoring on Finansial Report Fraud in Food with Beverage Manufacturing Firms Listed on the IDX from 2019 to 2023. This research aims to achieve the following goals: 1). To assess how finansial stability influences finansial report fraud, 2). To evaluate how extern pressures affect finansial report fraud, 3). To analyze the impact of finansial targets on finansial report fraud, 4). To investigate how inresponseive monitoring relates to finansial report fraud. This research employs a quantitative analytical method with a descriptive framework. The study's population consists of 19 food with beverage manufacturing businesses listed on the IDX during 2019-2023. The data collection
approach utilized in this research is based on documentation. The analysis of data with hypothesisanalisysing incorporated classical assumption analisysing, multiple linear regression analysis, model fit assessment, partial analisysing, with coefficient of determination using the Statistical Package for Social Science (SPSS) Version 26. The conclusions of this research indicate: 1). Finansial stability has a negative impact on finansial report fraud; as finansial stability increases, finansial report fraud decreases; 2). Extern compulsion also has a negative influence on finansial report fraud; as extern compulsion rises, finansial report fraud diminishes; 3). Finansial targets negatively affect finansial report fraud; with higher finansial targets, finansial report fraud reduces; 4). Inresponseive monitoring has a positif relationship with finansial report fraud; as inresponseive monitoring increases, finansial report fraud also rises.

THE EFFECT OF FRAUD HEPTAGON ON FRAUDULENT FINANCIAL REPORTING WITH THE BENEISH M SCORE MODEL WITH GOOD CORPORATE GOVERNANCE AS A MODERATING VARIABLE (Case Study of Consumer Good Industry Companies Listed on the Indonesia Stock Exchange in 2019-2023)

Intan Fitrianes, Dien Noviany Rahmatika, Fahmi Firmansyah

This research seeks to explore how factors such as pressure, opportunity, rationalization, competence, arrogance, culture, with religiosity impact fraudulent financial reporting. Additionally, it aims to examine how these factors relate to fraudulent financial reporting when considering GCG as a moderating factor. The research focuses on firm in the consumer goods industry, specifically within the processed food sub-industry, consisting of 19 firm. A purposive sampling method was employed for this research, with data gathered through documentation techniques. For data analysis, multiple linear regression analysis with Variable Analysis were utilized along with MRA using SPSS. The conclusion of thisresearch indicate: 1). There is a negative impact of pressure, opportunity, with culture on fraudulent financial reporting; 2). Rationalization with religiosity do not significantly influence fraudulent financial reporting; 3). Competence with arrogance positively affect fraudulent financial reporting; 4). Good corporate governance does not strengthen the influence of pressure, opportunity, rationalization, with competence on fraudulent financial reporting; 5). Good corporate governance does, however, enhance the influence of arrogance, culture, with religiosity on fraudulent financial reporting

FACTORS INFLUENCING CHINESE RESIDENTS' PURCHASE DECISIONS FOR PROPERTIES IN THAILAND

Liu Tangyuyang, Bung-on Chartrungruang

The study's objective is to explore the factors that affect Chinese residents' decision to buy properties in Thailand. The study collected 424 valid samples through a questionnaire. It used descriptive statistics (frequency and mean) and inferential statistics (Independent t-test, One-Way ANOVA, and Multiple Linear Regression Analyses) for data analysis. The results show that education level and marital status in the demographic data, as well as 10 key subfactors derived from Environmental Factor, Financial Factor, Governmental Factor, Subjective Norm Factor, and Physical Design Factor (Location, Financial Subfactor,
Property Developer, Living Space, Family Influence, Infrastructure Facilities, Environment, Security, Dwelling Features and Legal subfactor), have statistically significant effects. Among the 10 key subfactors, four subfactors, Location, Financial subfactor, Property developer, and Living space, have substantial effects,
while the remaining six have moderate effects. The results of this study can serve as a reference for Thai real estate professionals to help them develop relevant strategies and marketing strategies for Chinese residents when buying properties in Thailand.

THE INFLUENCE OF SERVICE QUALITY AND PERCEIVED VALUE ON CUSTOMER LOYALTY OF SMART HOTELS IN YUNNAN, CHINA

Liyang Ou, Pharatt Run

This research aims to study the influence of service quality and perceived value on customer loyalty to smart hotels in Yunnan, China. The researcher used the questionnaire as the research tool and collected data from 400 samples of customers in Yunnan province. Descriptive statistics were used to analyze data, including Frequency, Percentage, Mean, Standard Deviation, and inferential statistics, including Independent Samples t-test, One-way ANOVA, LSD, and Multiple Linear Regression at the statistical significance level of 0.05. The results found that most respondents were over 61 years old, primarily male, and had a high school or secondary school education, a monthly income of more than 12,001 yuan, and other occupations. The first hypotheses were tested, and the results found that Age, Gender, Income Level, Education, and Occupation significantly influence smart hotel customer loyalty in Yunnan, China. The results of the second hypothesis tested found that service quality (assurance, responsiveness, empathy, tangibles, and reliability) significantly influences customer loyalty. For the last hypothesis tested, the service quality (functional, emotional, social, monetary, and cognitive) also positively and significantly impacts customer loyalty.

THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY, WORKPLACE SPIRITUALITY, AND POSITIVE EMOTION ON THE PERIPHERAL PERFORMANCE OF EMPLOYEES

Wei Li, Surachai Traiwannakij

Modern enterprises compete separately from talent competition. Employees are a crucial part of the corporate talent pool, and their key role in the rapid development of enterprises cannot be underestimated. Therefore, this study aims to explore evaluating corporate social responsibility (CSR) from the employee perspective to reflect employees' subjective feelings about their company and better understand their changing needs. This study's core variables include Corporate Social Responsibility, Workplace Spirituality, Positive Emotion, and Peripheral Performance of Employees. The Quantitative Method is introduced in this study. Descriptive statistics such as frequency, percent frequency, mean, and standard deviation are introduced. Various inferential statistical methods are used to test the hypothesis, particularly the Independent Samples t-test, the One-way ANOVA, and the Multiple Linear Regression
analysis. The results obtained from the study indicate that differences in Occupation and Working Position generate differences in Employee Peripheral Performance. Based on the multiple linear regression analysis, all aspects of corporate social responsibility (CSR) and workplace spirituality positively impact employee peripheral performance. For Positive Emotion, the Simple Linear Regression Analysis reveals that it positively impacts Employee Peripheral Performance. All independent factors except demographic factors positively impacted employee peripheral performance under the multiple linear regression analysis.

THE INFLUENCE OF MARKETING MIX 7PS AND SERVICE QUALITY ON THE BRAND LOYALTY OF DISNEYLAND IN CHINA

Yaru Gao, Pharatt Run

This research aims to study the influence of demographics, marketing mix 7ps, and service quality on Disneyland's brand loyalty in China. The researcher used the questionnaire as the research tool and collected data from 436 Descriptive statistics were used to analyze data, including Frequency, Percentage, Mean, Standard Deviation, and inferential statistics, including independent Samples ttest, One-way ANOVA, LSD, and Multiple Linear Regression at the statistical significance level of 0.05. The results found that most respondents were male, aged 26-35, held a bachelor's degree, were employees, and had a monthly income of below or equal to 5,000 CNY. The first hypothesis was tested, and the results found that among the demographic factors, differences in age and education levels significantly affected brand loyalty among visitors who had been to Disneyland in China. The results of the second hypothesis tested found that within the marketing mix, the 7Ps (product, place, promotion, process, and physical evidence) significantly influenced brand loyalty. For the last
hypothesis tested, the results also found that service quality (tangibles, reliability, responsiveness assurance, and empathy) significantly influenced brand loyalty.

THE INFLUENCE OF SOCIAL MEDIA MARKETING ON THE PURCHASE INTENTION OF ELECTRONIC PRODUCTS

ZHONGYI BAI, Pharatt Run

This research aims to study the influence of social media marketing on the purchase intention of electronic products. The researcher used the questionnaire as the research tool and collected data from 400 samples of customers in Beijing, China. Descriptive statistics were used to analyze data, including Frequency, Percentage, Mean, Standard Deviation, and inferential statistics, including Independent Samples t-test, One-way ANOVA, LSD, and Multiple Linear Regression at the statistical significance level of 0.05. The results found that most respondents were 25-40 years old, primarily male, and most had a bachelor's degree education and a monthly income of less than 3000 yuan. The first hypotheses were tested, and the results found that demographic factors (Age, Gender, Income, Education level) significantly influence purchase intention in Beijing, China. The results of the second hypothesis found that social media marketing (content quality, posting frequency, user engagement, and platform choice) significantly influences purchase intention.

UTILIZATION OF TECHNOLOGY IN DEVELOPING COMMMUNICATIVE COMPETENCE IN SEKOLAH MURID MERDEKA (SMM) STUDENTS

Kharisma Dwi Rachmawati, Kartika Yuniarti, A Rachma, Nisa Ardini — Wed, 16 Apr 2025 00:00:00 +0700

Communication competence is an increasingly crucial skill, not only for the future but also for daily life. The era of globalization and rapid technological advances has made the ability to communicate one of the indicators of individual success in various aspects of life. The widespread use of digital media will also make communication skills more complex. As an educational institution, Sekolah Murid Merdeka (SMM) is committed to developing student competencies by integrating communicative competency into the curriculum. SMM uses a blended-learning approach by combining multiple instructional methods—such as in-person teaching, online content, and interactive activities in a personalized competency-based learning process according to students' interests and aspirations. This research aims to identify learning methods and strategies used by teachers in developing communicative competence and the student profile on the achievement of this competency development at Sekolah Murid Merdeka. This research combines quantitative and qualitative approaches simultaneously (a
mixed method). A total of 1,780 summative assessment data of SMM students were used to measure the achievement of communicative competence, while data from interviewing 6 SMM teachers were used to explore the learning methods and strategies. The results showed that SMM improves students' communicative competence by applying a project-based approach and collaborative learning. The findings of this study are expected to offer a comprehensive analysis of communicative competence achievement, as well as a basis for providing concrete recommendations to refine learning strategies that enhance students' communicative competence.

MOTIVATION OF STUDENTS TO WEAR THE VEIL IN MUHAMMADIYAH UNIVERSITY OF SURAKARTA

Rizki Yakaria Nofandi, Azhar Alam, Muhamad Taufik Hidayat — Thu, 17 Apr 2025 00:00:00 +0700

Religion has mandated that we, as Muslims, dress appropriately and cover our aurat. Allah SWT has commanded women to cover their aurat by wearing the hijab. The purpose of this study is to examine the motivation of female students at Universitas Muhammadiyah Surakarta to wear the niqab. This research employs a qualitative case study method, conducted at Universitas Muhammadiyah Surakarta. Data collection techniques include interviews and observations. Data validity is ensured through source triangulation, and data analysis is carried out using an interactive model consisting of data reduction, data display, and conclusion drawing. The motivations for wearing the niqab among UMS female students are categorized into two types: intrinsic and extrinsic motivation. The intrinsic motivations identified include eleven themes: worship, self-protection, selfimprovement, avoiding negative influences, increased self-confidence, limiting social interactions with the opposite gender, preventing sexual objectification, avoiding slander from the opposite gender, interest in specific halaqah communities, heartbreak, seeking closeness to God, and self-actualization. The extrinsic motivations identified include five themes: appearing graceful and feeling safe, encouraging politeness from others, family support, inspiration from hadith and scholars' opinions, and environmental influences.