ANALYSIS OF FOMO BEHAVIOR ON TIKTOK TRENDS (CASE STUDY OF BK STUDENTS CLASS OF 2020 UNIVERSITAS PANCASAKTI TEGAL)

Abstract

The aim of this research is to determine the aspects that influence FOMO behavior in students in active participation in TikTok trends and the impact of FOMO behavior on TikTok trends. This research uses qualitative research with a case study research design. The data collection techniques used in this research were observation, interviews and documentation. The data sources in this research were obtained from primary data (subjects AHP, AMH, SCU) and secondary data (close friends of informant subjects BIK, ZK, SA). The results of this research and discussion are on the aspects that influence FOMO behavior in students in active participation in TikTok trends, namely the cognitive aspect of the fear of being left behind felt by the three subjects so that the three subjects actively participate in the TikTok trend, the psychological aspect of the feelings of anxiety felt by the three subjects. subject so that the three subjects actively participate in the TikTok trend and the social aspect is the pressure from friends felt by the three subjects so that the three subjects actively participate in the TikTok trend. The impact of FOMO behavior on the TikTok trend on the three subjects (AHP, AMH, SCU) is addiction, reduced self-confidence, a feeling of unluckiness, psychological problems more like feelings of anxiety, disrupting productivity, lack of self-care and reduced social interaction. On the impact of decreasing achievement, only one subject (AMH) had an impact while the other two subjects (AHP, SCU) had no impact on decreasing achievement.