LANGUAGE POLITENESS IN THE 2023-2024 DPR-RI CAMPAIGN BILLBOARD IN TEGAL CITY AND ITS IMPLICATIONS FOR INDONESIAN LANGUAGE LEARNING IN JUNIOR HIGH SCHOOL GRADE VII

Abstract

Political campaigns in Indonesia, including the use of billboard media, have become an important part of the democratic process. In accordance with this context, politeness in language plays an important role in determining the good name of prospective legislative members. The city of Tegal, as one of the areas known for its distinctive dialects and colloquial language, is a relevant context for studying how regional languages are used to influence public opinion. This study aims to describe language politeness in the 2023-2024 DPR-RI campaign billboard in Tegal City and describe the implications of the research results for Indonesian language learning in Junior High School Grade VII. The object of this study is the words in the billboards of the House of Representatives of the Republic of Indonesia which are spread across the Tegal City area. The research method used is qualitative descriptive. The data collection techniques used in the research are observation and documentation techniques. The data analysis technique in this study uses the Content Analysis method. Researchers in this study used pragmatic theory that studies how language structures are used in the context of communication. The results of the research based on Leech's theory found as many as 27 data on language politeness in the DPR-RI campaign billboards in Tegal City. The maximum wisdom has 5 data with a percentage of 19%, the maximum of generosity has 7 data with a percentage of 25%, the maximum of appreciation has 4 data with a percentage of 15%, the maximum of humility has 5 data with a percentage of 19% and the maximum of sympathy has 6 data with a percentage of 22%. The results of this study can be a means of learning Indonesian language in Junior High School Class VII, on the description text material with the learning purpose of students assessing the effectiveness of information by practicing critically analyzing the description text in the pamphlet. This research is expected to be used by teachers as a source of Indonesian learning in the classroom.