THE INFLUENCE OF TIKTOK SHOP, POCKET MONEY, AND FINANCIAL LITERACY ON ONLINE SHOPPING INTEREST AT SMKN 01 DUKUHTURI

Abstract

This study aims to analyze the influence of TikTok Shop, pocket money, and financial literacy on online shopping interest among students of SMK Negeri 1 Dukuhturi, Tegal Regency. The rapid development of social commerce through TikTok Shop has transformed adolescents' consumption behavior by providing interactive shopping experiences through short videos, live shopping, and digital promotions. These conditions are assumed to influence students' online shopping interest, which is also affected by financial capability represented by pocket money and financial management ability represented by financial literacy. This quantitative research employed a survey method involving 296 students selected using proportional random sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The findings reveal that TikTok Shop has no significant effect on students' online shopping interest. Conversely, pocket money and financial literacy have a positive and significant effect on online shopping interest. Simultaneously, all three variables significantly influence students' online shopping interest. These findings indicate that financial capability and financial literacy remain more dominant factors than digital platform attractiveness in shaping students' online shopping interest.